My week in PR

This week´s digest is about content marketing and how influences PR.

And here we go:

“The age of content marketing has arrived!” Your high-quality content must be seen in the right places, so you have to use  Tips for PR Professionals Interested in Content Marketing.

But how can you spread your message and address to your audience without knowing who the real online influencers are?Here is how.

Always keep in mind you need likeable content. Publish content that your audience likes, adjust, adapt and tailor your content for the targeted audience.

And when bad things happen (and they will) be prepared with Four Steps to handling Bad PR.

Please bear in mind that PR must be “the corporate conscience”! – as Richard Edelman, presidente and chief executive of Edelman, says.

Have a good weekend!

 

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About Corina Manea

Corina Manea is a Madrid based PR professional with more than 10 years experience in banking and communications. Passionate about PR and social media she is also a contributor for www.everything-pr.com, covering communications and PR news from Spain.

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