This week´s digest is about content marketing and how influences PR.
And here we go:
“The age of content marketing has arrived!” Your high-quality content must be seen in the right places, so you have to use Tips for PR Professionals Interested in Content Marketing.
But how can you spread your message and address to your audience without knowing who the real online influencers are?Here is how.
Always keep in mind you need likeable content. Publish content that your audience likes, adjust, adapt and tailor your content for the targeted audience.
And when bad things happen (and they will) be prepared with Four Steps to handling Bad PR.
Have a good weekend!