I thought a lot before writing this post, because a lot it´s been said about Twitter, about the “ideal” number of followers you should have, what you should post or not and so on.
Though a lot it´s been said, there are still people and brands who don´t know how to act, what to do or how to use Twitter. On the other hand, there are people and brands that once “got” a certain number of followers stop carrying about them, if they ever did.
Last month the attitude of a Twitter user got my attention. The name is not important, as I don´t try to point a finger, but to raise an issue.
First of all, let me introduce to you his habits on Twitter, so you can have an idea:
- it started tweeting at the end of 2010, mainly about his profession and conversing with his peers;
- from time to time shares news on the industry he works in;
- uses Twitter almost daily, posting on an average one or two tweets per day and mostly about him and his work.
So far, nothing unusual, you´d say and I would have to agree with you, if the story stopped there. But it didn´t.
At the beginning of August, the user had approx. 7,700 followers and, in turn, was following more than a thousand. Out of nowhere, he starts unfollowing massively people until he remains with approx. 30 following. “We all clean from time to time our accounts on social media” – you might say. Yet, this “cleaning action” was not to be a quite one. Almost immediately, people started unfollowing him. Within an hour he had 100 followers less. With every hour the number kept rising. When he realized what he started, his only action was a post on Facebook page “you can follow me on twitter!”.
Why am I telling you this story? Because, just like Gary Vaynerchuck, I do believe you have to have both ways conversations with your community online.
Social media it´s not about “me, me and me”. It´s about conversations!!! Please bear in mind this word every time you post online (no matter the social network, but especially on Twitter).
As you can see from the above example, it doesn´t matter how many followers you have. If you don´t care about them, if you don´t communicate with them, you can loose them in no time.
Another trend I´ve seen on Twitter is: people/brands following lots of people and once received the follow back, they unfollow them. You can´t do better? Really?! You think following so many “numbers” (that´s what they are for you, isn´t it?!) gets you some value? Spreads your message around? Wrong! It doesn´t. It just keep people away from following you or reading you or talking with you.
So, my message is simple: Please care for you audience, chat with them, show you care about them, make each conversation count, because whether online or offline you are your brand!
P.S: If you are asking yourself what happened with the guy on Twitter, well he lost more than 1200 followers in less than 1 month and the number increases with every week. He slowly started following people back, but I don´t think it will be the same. The trust is broken and the credibility compromised.
Till next time, converse and tweet wisely!