A few months ago I had the opportunity to become a brand ambassador for the launch of Gini Dietrich´s latest book: Spin Sucks.
If you follow me on Twitter or Facebook, you know I am a member and a constant reader of Spin Sucks (the blog) community and I share quite often their posts.
If you don´t know the blog, check it out. It´s a great source of daily learning and inspiration. And if you are in PR, Spin Sucks is a must read!
For the new book and based on previous experience, Gini Dietrich put in place a brand ambassador program which had as a purpose promoting the book to boost sales and help meet the big goal: to get into the New York Times Best Sellers list.
She & her team set up an application form and spread the word through social channels. The brand ambassadors responsibilities and benefits were pretty clear stated (you can see them here). So, who got into the program had a pretty good idea what it was expected from them: write a short, honest review on Amazon, write a blog post (here´s mine :) ), spread the word on your own social networks and buy the book during the Crush it week.
The benefits were also great (in my humble opinion): an electronic copy of the book in advance, access to a private Facebook group, a webinar during the Crush it week, Spin Sucks schwag, etc. Continue reading