Thrive by Arianna Huffington – Book Review

Arianna Huffington‘s Thrive is one of those books that when you start reading it, you just cannot let go until the end. I read Huffington Post regularly, the Spanish and US edition, and I knew Arianna Huffington is the founder and CEO, but I knew nothing about Arianna, the person. One day I stumbled a Ted Talk she gave on How to succeed? Get more sleep! I liked it and I wanted to find out more about her.

That´s how I came across her latest book – Thrive.


You can tell if a book is good and captivating (or not) from the very first pages, at least that’s the word out there, which I agree with. :)

Thrive is that kind of book that makes you thinking, it makes you take a look at your life, at the way you spend your days, at how much quality time you spend with your family and friends. Continue reading

Where Should You Work: a Boutique or a Large PR Agency?

Last month, Gini Dietrich wrote on her blog, Spin Sucks, about the pros and cons to working with a large PR agency versus a boutique one. It´s a very interesting post, so go over to Spin Sucks and read it, whether you are on one side or the other.

Boutique versus Large PR Agency
Photo by Mihai Petre


Reading Gini´s post made me think about my career choices over the years. Though I haven´t worked with a large PR agency…yet :), I did work for several years in the different departments of a corporation, the last one being PR and communications.

What did I learn from working with a corporation?

Working in different departments of the same company, allowed me to know the business at its core and to understand it. To say I learnt a lot, it would be a big understatement. Working in that corporation (Raiffeisen Bank Romania) shaped me as a professional, but it also helped me discover what deep down I knew I wanted to do for the rest of my life: PR. Continue reading

Finding Your Passion and Your True Self

Last month I had the pleasure to meet (through Skype) and talk with DJ Waldow on his brand new Living Your Passion (#LYP) podcast about well, my passion for PR and fitness. The podcast went life on September 5th and you can listen to it here. Be gentle, ok? It was my first podcast ever! :)

Who is DJ ?

DJ Waldow is a writer, blogger, speaker, co-author of The Rebel´s Guide to Email Marketing (if you´re in marketing, you should read it!), former Digital Marketing Evangelist at Marketo. He is also host for two podcasts: The Work Talk Show (a podcast about how work gets done) and his brand new super interesting Living Your Passion (#LYP) podcast (where he chats with everyday people about their passion, their path to getting there and how they maintain it). DJ is a knowledge craver, a sponge, and a lover of beer, coffee, and people, in no particular order.

DJ Waldow Blog Continue reading