Last week I came across an interesting project and I wanted to share it with you.
It has nothing to do with PR or, maybe it has. If writing about it helps spreading the word and makes this project known, then I am more than happy to give a hand.
Near Christmas, we hear and sea lots of charity projects surrounding us: on the Internet, TV, newspapers, shopping malls, etc. Some of us choose to do something and give, some don´t.
I firmly believe these kind of projects, like the one I am going to talk to you about, should be spread all over the year, not only close to Christmas holiday. We should learn to give, whether is volunteering or donate money or products or a little of our time, and we should do it each week, each month and every year. It should be in our DNA, because there are lots of people in need for our help, whether is the next-door neighbor or a child on the other side of the world. Giving makes us aware of the fact that we can help those around us. No matter how little it is, every help matters. We can help change things around us and not expect others to do it for us.
With this in mind a single mom from Miami started this September Runway Baby Organics, a social business meant to help children in need while selling healthy fashion for kids.
Her first project is called “A Book in a Blanket” and is a collection of a design limited edition of 12 blankets and 12 inspirational books for children. Each blanket is made in Peru of 100% certified organic Pakucho cotton, the best organic yarn in the world, ultra-safe for children, but also for the environment.
For each item sold, Runway Baby Organics will donate a blanket and a book for a child in need. There are several charities with which Runway Baby Organics partnered, but you can even choose where you want to be donated the organic blanket and the book, whether is a charity, orphanage, children hospital, etc.
Imagine a blanket made from the best cotton there is, not only safe for your baby, but also environmental friendly. Imagine wrapping your kid, after a warm bath, in a fluffy blanket made from cotton yarns collected from the vast pastures of Peru. And imagine that while your child is wrapped up in such a blanket, another baby, not so lucky will also enjoy the feel and the warmth of a blanket exactly like your kid. How does this make you feel?
Only 10,000 BIBs (Book in a Blanket) will be produced worldwide and another 10,000 will be donated to children in need. So if you want to help, here you can find all the information you need.
You can take this blog post as another advertising you find on the web or you can take a moment and think of how important is to foster the care for the future of our world: The Children.
You don´t have to buy the products if you don´t want to, spreading the word in social media is another way you can help.
Thank you for stopping by.