This week, Gini Dietrich, founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm, launched her second book on digital marketing and communications: “Spin Sucks – Communication and Reputation Management in the Digital Age”. This is a book meant to be New York Times Bestseller! Yes, it´s that good! But, let´s start with the beginning:
I’ve “met” Gini, online, a year and 4 months now. From the beginning I liked her direct, yet honest way to write, speak and communicate. I became an avid reader of her blog Spin Sucks in no time.
Ever since, I don’t let a day pass without checking it, sometimes I comment on blog posts and share them. Why? Because it has practical advice, tips and tricks and information that any PR pro, marketer or business owner can use on a daily basis. You really have a lot to learn from Spin Suck, the blog. But hey, don’t believe me, check it yourself!
So, when I heard Gini was going to publish her second book named just like the blog Spin Sucks!, I said to myself I could not miss the opportunity, it had to be good. And boy was I right.
I was fortunate to be chosen as a brand ambassador for the book launch and received a galley to read and review with the specifics that, as brand ambassadors, we had to be sincere, we had to say “the good, the bad, the ugly”.
You might say it’s another book on PR blah blah, same as thousands on the market. And that´s where you’d be mistaken.
Spin Sucks, the book, is THE best book on PR and digital marketing I read to this day, and I read a lot!
It has case studies and examples of how brands did it right or wrong, it has practical advice on how to tell your story online using paid, earned, shared and owned media (and explains what that is too!).
This is a book you need to have with you 24/7 whether you work in PR for a while, you’re starting your career or are a business owner looking to understand how PR can help your business thrive.
Though it´s a straight to the point book, it also has a story that grabs your attention from the first page with “sex sells” till the very last where you have a pick on what´s the future of communications, where we are heading.
There are many reasons why you should read this book, but the most important is that you will learn and learn a lot! You will learn how to tell your story in this digital age, you will learn how to detect scammers and liars and media manipulation, how to understand and treat your customers and audience, how to spot an issue and deal with it before it becomes a crisis or how to repair your reputation online.
An important aspect of the book is, for me, the way Gini explains how to understand your customers and what they think about you. In a world so full of noise, full of “me me me” messages, we don´t take the time to stop and think about the person at the other end of the line. What does she/he want/need/love to receive from us? Gini explains how you can do that and shows that you don´t have to lie or use dirty tactics to get your customer´s attention. You have to be honest, really care about your audience and act smart, like the professional/business owner you are.
I could talk about this topic and Spin Sucks (the book) for days as it is a subject very close to my heart, but the point to all of this is that if you care about your business (whether a corporation or start-up), if you care about your client as a PR pro or if you care about your career, you will want to have this book at hand.
You can order the book on Amazon and if you do that by April 5th and email Gini (email@example.com) a copy of the receipt, you will receive a $200 worth free content!
There is also a Facebook contest going on, where you can have fun and be rewarded with giveaways.
Ever heard of a book launch to be so much fun? Me neither.
So, what are you waiting for?
P.S: My copy is on the way. I can´t wait to have it in my hands. It will be the first real book (not electronic) I have in a couple of years :).