Last month, Gini Dietrich wrote on her blog, Spin Sucks, about the pros and cons to working with a large PR agency versus a boutique one. It´s a very interesting post, so go over to Spin Sucks and read it, whether you are on one side or the other.
Reading Gini´s post made me think about my career choices over the years. Though I haven´t worked with a large PR agency…yet :), I did work for several years in the different departments of a corporation, the last one being PR and communications.
What did I learn from working with a corporation?
Working in different departments of the same company, allowed me to know the business at its core and to understand it. To say I learnt a lot, it would be a big understatement. Working in that corporation (Raiffeisen Bank Romania) shaped me as a professional, but it also helped me discover what deep down I knew I wanted to do for the rest of my life: PR. Continue reading →
Last month I had the pleasure to meet (through Skype) and talk with DJ Waldow on his brand newLiving Your Passion (#LYP) podcast about well, my passion for PR and fitness. The podcast went life on September 5th and you can listen to it here. Be gentle, ok? It was my first podcast ever! :)
Who is DJ ?
DJ Waldow is a writer, blogger, speaker, co-author of The Rebel´s Guide to Email Marketing (if you´re in marketing, you should read it!), former Digital Marketing Evangelist at Marketo. He is also host for two podcasts: The Work Talk Show (a podcast about how work gets done) and his brand new super interesting Living Your Passion (#LYP) podcast (where he chats with everyday people about their passion, their path to getting there and how they maintain it). DJ is a knowledge craver, a sponge, and a lover of beer, coffee, and people, in no particular order.
A few months ago I had the opportunity to become a brand ambassador for the launch of Gini Dietrich´s latest book: Spin Sucks.
If you follow me on Twitter or Facebook, you know I am a member and a constant reader of Spin Sucks (the blog) community and I share quite often their posts.
If you don´t know the blog, check it out. It´s a great source of daily learning and inspiration. And if you are in PR, Spin Sucks is a must read!
For the new book and based on previous experience, Gini Dietrich put in place a brand ambassador program which had as a purpose promoting the book to boost sales and help meet the big goal: to get into the New York Times Best Sellers list.
She & her team set up an application form and spread the word through social channels. The brand ambassadors responsibilities and benefits were pretty clear stated (you can see them here). So, who got into the program had a pretty good idea what it was expected from them: write a short, honest review on Amazon, write a blog post (here´s mine:) ), spread the word on your own social networks and buy the book during the Crush it week.
The benefits were also great (in my humble opinion): an electronic copy of the book in advance, access to a private Facebook group, a webinar during the Crush it week, Spin Sucks schwag, etc. Continue reading →