A PR Pro in the “Battle” Field

Last week, while on holiday, I thought I could try something new, something I had never done before, something like…gardening. I went camping once when I was a teenager and I said I will never do it ever again. Me without current water and with so many bugs around, it´s a deal breaker. Yeah, you got it, I am a city girl. :)

For this summer holiday though, I said I would try things I´ve never done before and see how it turns out. So, I got up early (7:30 AM!!!) and went with my mother to a gardening job she does from time to time. I was the assistant! :) I have to say the job involved water, lots of it. Now you see why I was eager to do it! ;)

Long story short, I learned to water the fruit trees, to cut the grass and the lavender hedge. I even made a new friend (the kitty in the picture).photo After a three-hour first gardening lesson, I have to say I have a lot of admiration for the people who love doing this (aka my mom). Man, it was hard! I am not whining, but look at it this way: we had a sunny day with 34 ºC (28 ºC in the morning). When you cut the grass, all the bugs which live there, come to get you. Yeah, you read correctly, they attack you. When you water the trees and the plants, you get muddy! Fun, huh?!

Why am I writing this on a PR blog? What has one got to do with the other? Quite a lot. In PR, just like in life, to be a better professional, you have to stretch your limits, you have to learn new and different things every day, you have to be opened to challenge even if it´s not comfortable. You don´t know how you´re going to handle something (a communication crisis, a difficult client, a change of your well prepared plan, etc) until you do it.

You think it´s comfortable, cutting the grass while “under attack”? Think again! But I didn´t give up, I finished the job and was pretty darn proud of my work. Hey, I even received a reward: a small bucket with fresh fruits.


Spin Sucks – THE BOOK

Courtesy of http://www.spinsucks.com, obviously :)

This week, Gini Dietrich, founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm, launched her second book on digital marketing and communications: “Spin Sucks – Communication and Reputation Management in the Digital Age”. This is a book meant to be New York Times Bestseller! Yes, it´s that good! But, let´s start with the beginning:

I’ve “met” Gini, online, a year and 4 months now. From the beginning I liked her direct, yet honest way to write, speak and communicate. I became an avid reader of her blog Spin Sucks in no time. Continue reading

Valentina Unguroiu, ACIM: A Day in the life of a PR Pro

Poza ValiI´ve met Valentina many years ago (Gosh I am old :) ) while we both were working in the corporate world. We did few wonderful projects together, then became colleagues in the PR & Communications Department of a bank. We clicked from the first moment we met. It was a natural connection, transformed later in genuine friendship.

I´ve always admired Valentina for her determination, perseverance and passion for communications and PR. No matter the challenge she was always on top of things, and did not stop until everything was perfect. Her career in the communications world stands as proof. Continue reading