I´ve met Valentina many years ago (Gosh I am old ) while we both were working in the corporate world. We did few wonderful projects together, then became colleagues in the PR & Communications Department of a bank. We clicked from the first moment we met. It was a natural connection, transformed later in genuine friendship.
I´ve always admired Valentina for her determination, perseverance and passion for communications and PR. No matter the challenge she was always on top of things, and did not stop until everything was perfect. Her career in the communications world stands as proof.
Today, I have the pleasure to introduce to you, my dear friend and outstanding PR pro: Valentina Unguroiu, ACIM (Associate Member of the Chartered Institute of Marketing).
1. What is your job title?
I recently started my career in the European Parliament (EP), the Information Office in Romania, where I currently work as Information and Communication Assistant.
2. What does your job entail?
Each day spent as a member of the wonderful team representing the EP in Romania gets me closer to sharing the European values and ideas to the general public in Romania…by carrying out and promoting our projects and competitions, mainly addressed to youth, organizing various types of events all over the country, with the final aim of introducing people to the EP’s role and activities.
3. How do you start your day?
For me every working day actually starts the previous day . What I mean is that over the past few years I got used to leaving the office only after making an outline of the following day. It’s not anything sophisticated, just a simple to-do-list, which can serve me as a quick starting point or even as an effective prioritizing tool.
I believe the way we start the day can determine how productive and inspired we are for the rest of the day, so I prefer to get down to business quite quickly. I do this by revisiting the priorities list in light of any news or messages I received overnight and then – let the party begin !
4. What are your sources of news and how often do you check them?
Nowadays, you can virtually spend the whole day just by staying connected to all the constantly updated sources of news from all over the world! I think it’s essential to be disciplined about this. So I set up a few moments a day when I monitor the social media platforms, as well as the main online news websites. But I always start with our internal press review, which gives me a relevant overview of the most important topics we are following on.
5. What do you like best about your job?
More often than not, my job feels like that box of chocolates that never ceases to surprise you, whenever you open it and try something new. And I love chocolate, in all its shapes and flavors .
6. Why PR and communication?
In my case I could say that this wonderful world of PR and communication chose me J having started and developed my career with the support of some great people. Initially, my work was focused on internal communication and events, further evolving to media relations, corporate communication, advertising, marketing and institutional communication. And I guess it was even before starting my career that I took my first step into this world, while I was organizing events for a students’ association and doing what back then I didn’t know it was called internal communication. Seeing the tremendous and positive impact those actions had on the organization members made me decide I wanted to continue down this path and the rest is history .