Spin Sucks – THE BOOK

Courtesy of http://www.spinsucks.com, obviously :)

This week, Gini Dietrich, founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm, launched her second book on digital marketing and communications: “Spin Sucks – Communication and Reputation Management in the Digital Age”. This is a book meant to be New York Times Bestseller! Yes, it´s that good! But, let´s start with the beginning:

I’ve “met” Gini, online, a year and 4 months now. From the beginning I liked her direct, yet honest way to write, speak and communicate. I became an avid reader of her blog Spin Sucks in no time. Continue reading

Valentina Unguroiu, ACIM: A Day in the life of a PR Pro

Poza ValiI´ve met Valentina many years ago (Gosh I am old :) ) while we both were working in the corporate world. We did few wonderful projects together, then became colleagues in the PR & Communications Department of a bank. We clicked from the first moment we met. It was a natural connection, transformed later in genuine friendship.

I´ve always admired Valentina for her determination, perseverance and passion for communications and PR. No matter the challenge she was always on top of things, and did not stop until everything was perfect. Her career in the communications world stands as proof. Continue reading

Edelman presents 2014 Trust Barometer in Spain

Last week, Edelman, the world’s largest public relations firm, presented in Madrid their annual Trust Barometer, gathering more tan 350 professionals at Caixaforum, event held within the 3rd edition of the Branding Observatory.

Launched in 2001, Trust Barometer is Edelman´s anual exploration of trust. For the 14th edition, Edelman surveyed 33,000 people in 27 markets around the world on their trust in institutions, credible sources/channels and specific issues and perceptions impacting trust in business and government.

“We believe that trust is an asset that enterprises must understand and properly manage in order to be successful in today’s complex operating environment. Unlike reputation, which is based on an aggregate of past experiences with a company or brand, trust is a forward facing metric of stakeholder expectation.”source: Edelman.com.

Ben Boyd, Deputy Chairman, Practices & Sectors and Global Chair for Corporate Practice, presented in Madrid, the results of the 2014 Trust Barometer.

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Photo courtesy of www.mihaipetre.com

The findings are that, globally, the gap in trust between government and business is larger than ever. Governments lost more than 50% of people´s trust in the 27th countries surveyed. Continue reading